Selected Work

Real Work.
At Every Stage.

From first product idea to factory engineering, commercial imagery and full-scale collection development, Vux & Hoy can enter wherever the work begins.

Choose the stage that looks most like where you are today.

Architectural Studio Furniture Collection

Architectural Studio Furniture Collection

Trend Interpretation, Four-Segment Assortment Design & 3D CGI

An international furniture manufacturer needed an owned design collection to demonstrate creative authority to major retailers. We analyzed European interior trends, identified four consumer archetypes, and translated demand into four commercially differentiated collection directions: Gallery Modern, Colour Modern, Grounded Modern, Studio Utility.

Trend ForecastingCollection DesignCMF StrategyAssortment ArchitectureVisual Identity3D CGI Visualization
Modular Furniture Platform System

Modular Furniture Platform System

Industrial Design & Multi-Retailer Product Architecture

A high-volume furniture manufacturer was building unrelated one-off products for each customer, creating repeated development cost, fragmented tooling, and complex inventory. We developed a shared internal furniture architecture that supports multiple outward-facing collection identities from one manufacturing foundation.

Parametric ModelingPlatform ArchitectureDFM EngineeringManufacturing StrategyComponent StandardizationCost Optimization
International Showroom Collection Strategy

International Showroom Collection Strategy

Collection Development, Visual Merchandising & Showroom CGI

A leading international furniture manufacturer needed to present complete, buyer-ready collections to major European retailers without shipping physical prototypes. We developed an interconnected showroom narrative across eight coordinated collections using photorealistic CGI, isolated renders, range boards, and finish variations.

Commercial CGI3D Product VisualizationShowroom StrategyCollection DevelopmentRetail Assortment PlanningRange Merchandising
Private Label Commercial Development Strategy

Private Label Commercial Development Strategy

Retailer Adaptation & Manufacturer Commercial Positioning

An international OEM furniture group had significant design and manufacturing capability, but it was invisible behind confidential client work. The business was competing on price. We repositioned them from contract manufacturer to recognized product development partner, building an owned commercial platform and a four-tier buyer engagement framework: Adopt, Adapt, Extend, Create.

Commercial StrategyPrivate Label FrameworksBusiness DevelopmentProduct-Line PlanningBrand ArchitectureDigital ShowroomsE-Commerce Readiness
Soul Zen: From Idea to Online in Seven Days

Soul Zen: From Idea to Online in Seven Days

Parallel Product Development, Digital Visualization & Rapid Commercial Launch

A Berlin lifestyle brand needed to launch three new cork yoga mat designs without sequential sampling delays. We established reliable product definition early, running 3D CGI visualization and commercial asset creation in parallel with manufacturing to move from concept to online availability in approximately seven days.

Product StrategyDigital Product DevelopmentCommercial CGIRapid LaunchE-Commerce Strategy
Good Design Is Timeless: Reviving a Krosno Glass Mould for Modern E-Commerce

Good Design Is Timeless: Reviving a Krosno Glass Mould for Modern E-Commerce

Archival Tooling Reuse, Contemporary Finish Strategy & Mail-Order Packaging Engineering

A digital-first European retailer needed to validate tabletop without new tooling investment. By reviving an archival mould from the Krosno glass factory in Poland with a contemporary matte black finish and engineering drop-tested mail-order packaging, the project validated the category with zero new tooling costs.

Tooling AssessmentCMF StrategyPackaging EngineeringDrop TestingCategory Validation
Start Where You Are

You Don't Need to Fit Our Process.

The four stages are entry points, not a sequence you have to follow. Come to us with whatever you have.

Industrial Design · Factory Engineering · Commercial CGI

Different starting points.
One connected process.

Start anywhere.